ComplexCon is Complex’s “cultural Super Bowl” and for the past 9 years THE EVENT HAS generated tens of millions in retail sales and brought together some of the biggest icons and brands.
I’ve lead creative direction and creative strategy across brand partnerships throughout each iteration of ComplexCon since its inception.
COMPLEXCON
2016 - 2025
CREATIVE OUTPUT
+ CONTENT DEVELOPMENT
Every ComplexCon partnership is a 360 campaign that required hands on creative direction for pre-promo, editorial, social, partnership collabs and on-site activation builds. The result were high impact campaigns that generated millions of impressions + merch sellouts across the board for partners as well as tangible buzz surrounding our partnerships.
COMPLEXCON 2025
BRAND PARTNERSHIP
MERCH + COLLABS
Every partnership included custom merch created by our in-house design team, turning each activation into a one-of-a-kind cultural release that drove massive engagement and revenue.