This collection pays tribute to Anwar's streetwear designs known for their clean, positive, and family-oriented perspective. The first drop was a hit, selling out online in just one day and was available in Walmart stores throughout the nation.

I worked with Walmart and Anwar to develop the creative, craft the social strategy, and build out the content with our video director and branded content team. Assets included a 60 second hero spot, social promo package, apparel capsule that was distributed on Complex Shop + Walmart locations.