As creative lead for Jordan Brand’s year-long partnership with Complex, I led design across a series of culturally driven activations and content rollouts. From the Marathon Burger collab at Family Style Food Fest to our custom athlete focused series Snapshot, each execution connected Jordan’s heritage to new audiences through food, sport, and storytelling. 

The partnership culminated in a multi-location Vegas takeover around the Jordan XI, including a custom wedding chapel activation, a NASCAR car reveal at the Las Vegas Raceway, and a three-pronged semi-truck installation at ComplexCon that anchored the brand’s presence and generated massive cultural reach.